The City of Medicine Hat released a new community story and brand Jan. 13, 2015.

The brand aims to promote the city's distinctive community and excellent quality of life to our citizens and the world.

The story, accompanying logo and “Sunshine State of Mind" tagline were developed after engagement with stakeholders and the public in the fall of 2014.

Building on work and research previously led by the Tourism Industry Group, the new story captures the essence of today's Medicine Hat.